Social Media is becoming more and more important as a recruitment tool as people expose more of themselves on social networking sites.
It is a very efficient tool if used correctly, but it is one that needs to be managed and targeted accordingly.
Companies use Social Media platforms to enhance their relationship with their clients, assess the competition, attract and find new employees, and to also track and manage their own key talent. It can be used in a variety of different ways.
It is important to keep in mind that it is used as a research tool to allow people to find out more about you, so you must ensure that the information about you on the web is always consistent and it draws a clear and professional picture of you.
Building your image on Social Media
- Ensure that your online profile is up to date, complete and coherent. Do not only list your current and past job titles, but add your experience, your skills and your qualifications. Remember it is your curriculum vitae and it should present you in the best way possible.
- If you choose to add a summary section, include your experience, your professional goals, your passion and motivation.
- Do not lie or exaggerate your skills. The world is much smaller than you think and you must remember that everyone and anyone can potentially view and have access to your profile.
- Avoid inappropriate photos. If you upload a profile photo, make sure that it is recent and professional.
- You may not be looking for a job, but it is good to be there. Having a professional social networking profile is not saying that you are actively looking for a job but it is saying that you exist and everyone at some stage in their career will look for the next opportunity. Let people find you!
- Connect to local recruitment agencies to get insight into the local job market and hear about job openings instantaneously.
- Ensure that your profile looks professional from an aesthetic viewpoint and make certain that there are no grammatical or spelling errors.
- If you share content make sure it is working to your advantage. Don’t link your Twitter account to professional social networking platforms if you tweet random things, be selective. Review your profile on a regular basis.
- If you are constantly sharing content, a future employer may also question your commitment to your job – could you be spending too much time on social networks?
- If you decide to use references, ensure that your referee is someone reputable and ensure that the reference is good, and it is professional, constructive and positive.
- Choose the correct social networking site/sites for you; there are several so do some research to find out what works best in your particular profession / Country / level and connect to companies and groups you are interested in to get relevant information about your industry.
- Emphasise your passion. If you’re concerned that employers may perceive you as overqualified for the jobs you want, you can draw attention away from a long work history on your profile.
- Many high-level jobs are found through personal connections rather than job postings, so networking is absolutely essential for highly experienced job seekers. Spend some time researching and tracking down people within your network that can enhance your career.
- Be careful and review the information that you share. Ensure that it is suited to the right audience. Choose the right platform.
- Do “a search” on yourself review the on-line information available on you. Are you happy with how you are represented? Is it consistent? Professional? Would you hire this person? If the answer to any of these is no, there is perhaps some work to do.
- Good luck and enjoy! Remember that you have the key to managing how much or how little information you want to convey.
Would you like additional information on this subject? We would be delighted to give you a copy of our brochure “HELPING YOU GET THAT JOB”. We have compiled a guide of tips and advice to help our candidates through the recruitment process. This is available in both hard and soft copies.
PEOPLE DO MATTER